Effective Date: July 2026
Last Updated: July 2026
1. Introduction
FireHorse Branding ("we," "us," or "our") is a marketing automation service headquartered in Dallas-Fort Worth, Texas. We are committed to protecting your privacy and being transparent about how we handle your personal information.
This Privacy Policy applies to our website (firehorsebranding.com), our client intake process, and the marketing services we provide. By using our website or services, you agree to the practices described in this policy.
2. Information We Collect
Personal Information You Provide
We collect personally identifiable information (PII) when you fill out our contact form or client intake form:
- Full name — required for account setup and communication
- Email address — required for communication and account access
- Phone number — used for client communication and scheduling
- Business name — used to personalize your marketing content
- Business type and service area — used to tailor marketing strategy
- Social media URLs (Facebook, Instagram, LinkedIn, YouTube) — used for platform integration
- Website URL — used for content management and SEO services
- Brand preferences — voice, style, ideal customer descriptions, differentiators
- File uploads — logos and brand assets uploaded via our intake form (images and PDFs, max 5MB each)
- Referral source — how you heard about us (optional)
Information Collected Automatically
When you visit our website, we may automatically collect:
- Usage data — pages visited, time on site, referral source, browser type, device information
- IP address — used for security and analytics purposes
- Cookie data — see our Cookie section below for details
3. How We Use Your Information
We use your personal information for the following purposes:
- Service delivery — setting up your marketing campaigns, creating content, and managing your social media accounts
- Communication — responding to inquiries, sending updates, and providing customer support
- Account management — processing payments, managing subscriptions, and handling cancellations
- Analytics and improvement — understanding how visitors use our website and improving our services
- Marketing — sending promotional communications (only with your consent; you can opt out at any time)
- Legal compliance — fulfilling legal obligations and protecting our rights
4. Google Analytics
We use Google Analytics 4 (GA4) with tracking ID G-1163R0VHVB to understand how visitors interact with our website. Google Analytics collects:
- Page views and navigation paths
- Session duration and bounce rate
- Approximate geographic location (city/region level)
- Device type, browser, and operating system
- Traffic source (how you arrived at our site)
This data is aggregated and anonymous — it does not identify you personally. Google Analytics uses cookies to collect this data. You can control cookie usage through our cookie consent banner or your browser settings.
We do not share Google Analytics data with third parties for advertising purposes. For more information, see Google's Privacy Policy.
5. Payment Processing (Stripe)
We use Stripe to process subscription payments and one-time setup fees. When you make a payment:
- Your credit/debit card data never touches our servers. All card information is transmitted directly to Stripe via their secure, encrypted payment infrastructure.
- We receive only a transaction confirmation and the last four digits of your card number for record-keeping.
- Stripe is PCI DSS Level 1 certified — the highest level of payment security certification.
For more information about how Stripe handles your data, see Stripe's Privacy Policy.
6. Cookies and Tracking
Our website uses cookies and similar technologies for the following purposes:
- Analytics cookies — Google Analytics cookies to understand website usage patterns
- Functional cookies — to remember your cookie consent preference
- Essential cookies — required for the website to function properly
We do not use cookies for targeted advertising. When you first visit our site, you will see a cookie consent banner allowing you to accept or decline analytics tracking. Your choice is stored in your browser and you can change it at any time by clearing your browser's localStorage.
7. Third-Party Services
We work with the following third-party service providers, each with their own privacy policies:
We do not sell your personal information to any third party.
8. Data Retention and Deletion
Retention
- Active client data — retained for the duration of your subscription plus 90 days after cancellation
- Contact form submissions — retained for 12 months after submission
- Intake form submissions — retained for 12 months if you do not become a client; retained as client data if you subscribe
- Analytics data — retained by Google Analytics according to their data retention settings
- Payment records — retained for 7 years as required for tax and legal compliance
Deletion
When data reaches the end of its retention period, we securely delete it from our active systems. You may also request deletion of your data at any time (see Your Rights below). We will process deletion requests within 30 days.
Upon account cancellation, we securely delete your social media credentials within 90 days. All content posted to your accounts during your subscription remains on your accounts.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access — You can request a copy of the personal data we hold about you
- Right to Correction — You can request that we correct inaccurate or incomplete data
- Right to Deletion — You can request that we delete your personal data (subject to legal retention requirements)
- Right to Opt Out — You can opt out of marketing communications and analytics tracking at any time
- Right to Data Portability — You can request your data in a machine-readable format
- Right to Withdraw Consent — You can withdraw consent for data processing at any time
To exercise any of these rights, contact us at jeff@firehorsebranding.com. We will respond within 30 days.
10. California Consumer Privacy Act (CCPA) Compliance
For California residents, the CCPA grants additional rights:
- Right to Know — the categories of personal information we collect and how we use them
- Right to Delete — request deletion of your personal information
- Right to Opt Out of Sale — we do not sell your personal information to any third party
- Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights
Categories of personal information we collect under CCPA: identifiers (name, email, phone), commercial information (purchase history), internet activity (browsing data), and geolocation data (approximate, from IP address).
11. Texas Privacy Compliance
As a Texas-based business, we comply with applicable Texas privacy laws, including the Texas Data Privacy and Security Act (TDPSA) where applicable. Texas residents have the right to:
- Access their personal data held by us
- Correct inaccurate personal data
- Delete their personal data
- Opt out of the processing of their personal data for targeted advertising
- Appeal a decision regarding a privacy rights request
To submit a request under Texas privacy law, contact us at jeff@firehorsebranding.com.
12. Data Security
We take data security seriously. Our measures include:
- Enterprise-grade password management for stored credentials
- Encrypted storage for sensitive data
- Strict access controls — only authorized personnel can access client data
- Cybersecurity insurance coverage
- Regular security reviews and updates
- HTTPS encryption on all website pages
Despite our efforts, no method of data transmission or storage is 100% secure. If a data breach occurs, we will notify affected users in accordance with applicable laws.
13. Children's Privacy
Our website and services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last Updated" date. If we make material changes, we will notify active clients via email. Continued use of our website or services after changes constitutes acceptance of the updated policy.